Meet the Founder

Chris Van Dyne spent 20 years working behind the scenes in professional sports, helping teams stay organized and run smoothly. When Covid hit, everything changed. Like many professionals, he started to reevaluate his career path and explore new opportunities.

This period of reflection led Chris down two unexpected paths: building websites and running a pizza pop-up business in Santa Fe. What started as a creative experiment quickly became a crash course in SEO and local marketing. The pop-up even received local recognition, including a feature in the Santa Fe Reporter, which was a proud moment during that chapter of his journey.

During this time, Chris was simultaneously building several websites across various niches and successfully getting them to rank for high-volume keywords. This practical, hands-on experience with SEO and digital marketing eventually landed him a position with 201 Creative, an agency specializing in SEO and email marketing. There, he worked with clients from all over and further sharpened his skills across strategy, content, and technical SEO.

Today, Chris runs Zia Visible — a focused, local-first SEO agency helping businesses in Northern New Mexico stand out in search. He combines his experience from fast-paced industries with a deep love for this region and a strong belief in helping small businesses thrive.